https://www.theonion.com/marlboro-sneaks-back-into-television-advertising-with-1847954837
Great timing with our Philip Morris case in the 'Economics of Strategic Behaviors' class too. For the longest time (50+ years), cigarette advertising has been banned on tv. But recently, a Marlboro commercial 'ran at 3:30 a.m. on a cable channel and featured a new iteration of the iconic Marlboro Man'.
This is an attempt to help the struggling tobacco industry as cigarette consumption per capita declining for many years. It will be interesting to see how regulators react to this attempt. Have they 'let their guard down' after many years? Or will this ad be successfully?
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