Nike's Mind Sets

Continuing the trend of discussing Nike's digital initiatives on this blog, the article I came across was about Nike's focus on mental health. In light of several professional athletes recently speaking out on their mental health struggles, Nike is launching New Mind which will focus on "how your feeling" rather then "what you are achieving". Nike will roll out the program across their digital apps and social media platforms in addition to spreading the message through their influencers. It is awesome to see Nike using their strong brand name to progress the discussion further in an effort to help many people in need. https://www.insidehook.com/daily_brief/sports/nikes-mind-sets-program-focus-mental-health