After crossing the $2 trillion dollar valuation, Google CEO Sundar Pichai said that the next trillion dollars for Google will not come from any of the current technology trends we’re hearing about, i.e. metavers, crypto, or blockchain. Instead, in an interview with Bloomberg Television as described in this Fortune article, Pichai said the next trillion will come from its original, timeless product - internet search. Assuming he means that the growth will be in the advertising revenue generated from search, he is probably right. With companies like Facebook focused on the virtual possibilities of Web 3 and the metaverse, and with other billionaires focused on conquering space, the amount of information that will be generated will still require the most basic functions of search. The mode may change, i.e. we may get more comfortable with voice search, but the basic function will not be going away any time soon.
Google’s own approach to immersive computing and other emerging technology trends, has been investing further in AI and the underlying technologies that support “deeper cloud computing.” But let's not forget, Google took its own unsuccessful foray into virtual/augmented reality, for example Google Glasses, and those initiatives were transferred to a division that reports directly to Pichai. What is unclear is if what they’ve learned from those experiences will influence their growth strategy. However, it is very clear that they continue to rely heavily on revenues from search. Is it terrible that Google is so heavily reliant on this for their growth? Only time will tell. But it is obvious that the hype around immersive computing can have multiple iterations and may not require every company entering the space to monetize this trend through ugly headgear.
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