Before the COVID-19 pandemic, choosing video as the right way to market a brand or business was debatable. And now after a year of staying indoors and working from home, shoppers have moved online during the pandemic. It’s not surprising to see the strength in e-commerce and acceleration towards video e-commerce marketing, in particular.
For years, retail companies have been trying to get
consumers comfortable with the idea of buying something without being able to
physically touch, see or try on clothes.
However, in the past year and a half, many consumers did not have a
choice.
A few companies that really have taken advantage of this
growth is Amazon and YouTube. Amazon has
a capability that enables consumers to add products from video ads to their Alexa
shopping lists. YouTube has launched video action campaigns that allow viewers
to send a website link in an ad to their phones. The shift of e-commerce is helping people
save time and soon AI powered methods will be adopted by the majority of companies.
The question now is when will consumers buy clothing from a
video ad shown on Instagram?
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