https://www.businessoffashion.com/news/news-analysis/nike-jumps-into-metaverse-with-virtual-world-on-roblox-platform
Just when we thought that the buzzword metaverse was a well-timed Media ploy by Facebook to divert attention away from the fracas caused by whistleblower revelations of a toxic company culture....
Turns out, veteran sports brand Nike has fully embraced this new digital world in a new partnership with video-gaming platform Roblox. Called "Nikeworld", the new digital sphere will allow players to engage in free games and - more importantly - outfit their players with the latest, exclusive Nike garb available on the Nikeworld website. Talk about Digital Marketing! Even if we all agree that putting a heavy headset on to join a metaverse world, the idea that you can interact with a sport of your choosing, and dress your player in cool gear that you yourself might never own or afford, is truly genius.
But scary too... If we can now own digital products like Nike sneakers, where is the fun in the real-life thing?
Maybe in a digital game or two!
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