Today, Facebook announced that it is launching three new shopping features: Shops in Groups, product recommendations, and live shopping for creators. Shops in Groups essentially allows Facebook group admin to set up an online store on his/her Facebook group page. This provides an opportunity for group admin to make money and support his/her efforts to maintain and engage his/her Facebook group. This to me is also another approach for Facebook to maintain its active user base, as the number of young users in the US continually declining. Facebook previously launched the Shop function. Product recommendations and live shopping further build on its current shopping offering. These new features will most likely boost the holiday shopping sales via Facebook platform. Social commerce is a vastly growing business. It turns the shopping to a social experience. Social network is also where young generation (Millennials and Gen Z) like to shop and they trust their social network far more than seller’s advertisement. With more scrutinies on data privacy and targeted advertainment, social commerce will be one of the key emphasis for Facebook in the future.
https://techcrunch.com/2021/11/12/facebook-launches-shops-in-groups-and-live-shopping-for-creators/
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