From the privacy changes with Apple to the ongoing
controversy with Facebook ethics, consumer and moving away from Facebook apps. As a result, many retailers need to
reconsider and potentially change their marketing methods this holiday season.
We can expect more catalogues, TV ads and celebrity sponsorships.
Many direct-to-consumer companies have built their businesses
on Facebook, which is becoming an issue as these companies have to think of new
ways to connect with customers. More
interestingly, companies are looking to brick-and-mortar stores to diversify
their marketing mix. Are retail stores back?
And while there is definitely a shift in the marketing spend
mindset, another challenge for retailers is the supply chain disruption. Companies will face the issue of meeting
customer demand this holiday season.
No comments:
Post a Comment