Banana republic insider program

In an age where users and consumers want to be co-creators, Banana Republic has developed a very interesting program to incorporate market research along with engagement and rewards tactics for a select group of loyal individuals. Certain individuals holding the Banana Republic credit card, who’s spend can therefore be tracked, are regularly sent surveys and asked to contribute to branding, creative concepts for new campaigns as well as respond to existing campaigns meant for the brand to understand how this is received by their loyal customer based. This allows them to take the feedback and create relevant campaigns. At the same time, the customer feels a special link to the brand, since they are being asked for input and allowed to give feedback on the brand. These individuals are also allowed at time to see creative before it is printed and consumed by the general public. This is a great way to engage loyal customers and using a group of individuals who have a credit card, where purchases can be tracked and this effort’s success and revenue generating power measured.