Web 3.0

I was speaking with Leland Putterman about the state of the VC market and the expected returns from today's start-up companies. Leland made a very interesting comment about his vision of Web 3.0. This got me thinking - what will be the basic concepts and value propositions of the next generation of the web. In our class Marketing and the Internet, we have talked at length about the value propositions of Web 2.0 - continuous improvement, long tail, network effect, customer self service, collective intelligence, innovation in assembly. Leland's thesis is that Web 3.0 will all be focused around process redesign. That is, leveraging cloud computing, the continuing interoperability and the functionality of web 2.0 to rearchitect basic business process. This is an intriguing concept. As I thought about one example, Seamlessweb and their ability to integrate a web 2.0 service offering with expense management to reengineer a corporations finance operations, a number of other possibilities came to my mind - one of which might even be worth exploring.