In an article published in the WSJ a few months ago, the discussion around role brands and consumer products play and how can they interact with the consumer is brought out. As brands realize that Facebook is such a potentially valuable tool to segment, target, and reach consumers, they are exploring and experimenting with how to be part of this space. From product pages, banner ads and polls, to ads inserted into newsfeeds, all these efforts to this day have proven unsuccessful. The truth of the matter is that Facebook as it is used is a place to connect with and interact with friends, family, not brands. A majority of individuals aren’t keen on become a friends with or a fan of a brand and having this commercial aspect invate their intimate space. This leaves a great challenge but also an amazing opportunity for innovations and creativity as CPG companies try to find a way to monetize their efforts on this space.