Tremor.com

P&G has recently created an amazing new online tool called Tremor. Tremor is an online vehicle for word of mouth marketing. They have a registration only database of 200K teenagers, 350K moms. Their screening process to identify connectors and moms is based on a set of questions asked when registering and a sophisticated algorithm. Connectors are individuals who have a much larger network than average (5 to 6 times). Connectors also are seen as individuals who are influential and talk about their experiences. Tapping into these connectors can be very beneficial to brands, especially those targeting the teen market, who mainly rely on peer-to-peer recommendations and WOM. This is a good way for companies to communicate a brand message or new product. This is a wonderful source of information for market research as well.