Monday, March 02, 2009

Twittering Celebrities

This NY Times piece describes how celebrities are taking advantage of Twitter to connect directly with their fans.  From posting cell phone pictures during post-Oscar parties to alerting fans to where they will be, celebrities are embracing Twitter and its applications, and it seems to be getting them the attention they want. 

Twitter is a low maintenance way to keep fans interested and engaged, and helps celebrities project an image that they are comfortable with the newest technology trends.  It also allows them to control the information that they release to fans, which is obviously preferable to paparazzi shots and tabloid stories. 

It remains to be seen whether celebrity endorsement of Twitter will give it a broader appeal to the masses and help attract new users.  Will these high profile early adopters convince their "followers" to check out Twitter?  It's too early to tell, but the free publicity and buzz they are creating for Twitter  certainly can' t hurt .  

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