Twitter is a low maintenance way to keep fans interested and engaged, and helps celebrities project an image that they are comfortable with the newest technology trends. It also allows them to control the information that they release to fans, which is obviously preferable to paparazzi shots and tabloid stories.
It remains to be seen whether celebrity endorsement of Twitter will give it a broader appeal to the masses and help attract new users. Will these high profile early adopters convince their "followers" to check out Twitter? It's too early to tell, but the free publicity and buzz they are creating for Twitter certainly can' t hurt .
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