I can't wait for the Wonder Woman animated movie direct-to-video release this Tuesday, March 3rd. I've seen commercials for it on VH1 so I know it will be available on DVD and Blu-Ray, but there was no mention of video on demand or electronic sell through availability. I checked DC Comic's website but was really surprised that the company didn't take advantage of this release to cross-promote the comic book series or tell users where they can buy the movie. In fact, DC Comic's homepage was promoting Green Latern comics. I had to click on the Downloads and Podcasts link to see a banner ad for the movie. However, the banner ad leads to no where. Visit the Downloads and Podcast subpage again, and there's a link promoting a Nintendo DS game.
I checked Amazon.com and maybe, just maybe, the movie will also be available through the company's VOD service.
I'm really surprised by the lack of marketing sophistication on DC's part to promote such an iconic charactere. They really missed their chance not only to cross-promote the comic book, but to take advantage of motion comics and make a one shot story available on iTunes that could reach out to consumers who are not comic book fans. The Watchmen motion comics were a brilliant idea to re-purpose content with audio and video and expose the graphic novel to people who normally don't read comic books. In today's challenging environment and with IP that's so well positioned to take advantage of digital media, it's really a shame.
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