Innovid (http://www.innovid.com/), a venture company in Israel, might innovate video advertisement. The company invented the technology to emerge virtual products into video which is still going on, or other interactive communication tool. I think those technology may get video ad much more effective in near future.
Honestly, the clickable advertisement doesn't make me surprised much. But the technology to put product into product itself was really amazing for me, even though the sample video( http://www.innovid.com/gallery.php) which the company provided was not impressive at all.
The stream video advertisement which is played before, during or after the video is sometimes boring for watcher, and they wish to skip if possible, because those videos, in other words, feel like being oppressed to watch by advertisers.
However, more interactive video advertisement must attract consumers' attentions in effective. On the consumer side, they watch product's advertisement which emerged on the video with hassle-free, because if they don't want to watch it, only go through it. If the technology is able to be combined with technology to distinguish users like Cookie, the advertisement would yield more desirable effect to take into account consumers favor.
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