Thursday, May 28, 2009

A more coherent deal for Yahoo and Microsoft

This came in from Silicon Alley Insider and it has some small information on the possible merger between Yahoo and Microsoft.
http://www.businessinsider.com/henry-blodget-yahoo-microsoft-closer-to-search-ad-deal-2009-5

It looks promising, where they clearly stated what each party brings to the table, Yahoo on media, sell search and advertising, Microsoft on search and display-ad serving technology. However, it does seem that the purpose of the merger is to follow on the coat-tails of Google. I blogged previously on Google's continually finding ways to monetize their search optimization engine and I find that it's this competitive advantage, of always looking for new ways to improve and of course, to get more money, which puts them ahead of this pack.

Hopefully, if the merger of Yahoo and Microsoft comes to fruition, it'll yield a strong threat to Google and more innovations. After all, it's the users (us!) who wins!

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