Digital marketing for the non-marketing professional: Part I

Your resume lists years of experience building successful companies, growing new businesses into stable ventures, helping mature ones make smart investment decisions, and now you’re on a conference call and the language has changed. We hear that 68 year-old presidential candidates are using social media to spur their campaigns. It’s presented to you like you just need to have the new intern post some things on Facebook/Twitter. You see thousands of dollars moving out the door, but where’s the return? Are your new sales tied to these efforts? When you try to apply the language of a long and successful business career to these new tech-driven marketing approaches and operational methods, do you know the words or can you not function unless you understand the ad-words?

Welcome to a new blog [series] that helps people well-versed in back office business processes understand the digital marketing landscape. What are the avenues and methodologies, how do we translate the analytics, and how do we drive positive business outcomes? Is this serving my business goals, or is digital marketing just feeding its own industry drivers?  If you’re interested, stay tuned….