Twitter's potential decision to allow 140+ character tweets, and its implication on digital marketing

The speculation that Twitter will do away with its 140 character limit is becoming closer to reality. While there are other factors that may be at play as to why Twitter would decide to change one of its most unique features, there will certainly be implications on the digital marketing space. More conceptually, it will allow brands with a lot to say to differentiate themselves. Brands with extensive social campaigns and identities will be allowed to ditch the brevity and fully explicate themselves. The ability to explains why they are special may result in more customer captivity. However, this lack of brevity may also be a deterrent to readers and look and feel more like a blog. It also might eliminate the need to click on the links if the story is fully imbedded, which is another measure of value creation. In fact, it becomes more likely that users will remain within the Twitter ecosystem for their information and less likely to click away to a company site. This means that Twitter captures more of the value than the brand advertising, as the user has all the information they need about whether or not they want to buy, from the single tweet. There will be positive customer service effect, allowing companies to interact with their patrons more closely and with less abruptness. Companies will likely invest more thoroughly in their customer care on Twitter, in which they can avoid short and nondescript responses. Lastly, it is difficult to predict how users will respond to this change. There are myriad other site that offer a platform for longwinded advertising, and it's possible users and brands will go elsewhere.