Facebook is once again tweaking its News Feed algorithm to help weed out posts you may not want to see.
The company said Monday that it is updating the News Feed based on feedback from user surveys; the changes will affect which updates will appear at the top of your feed.
Facebook has been surveying users about the content of their News Feeds for quite some time, making it easier to ignore viral posts and asking "tens of thousands" of users to rate stories in their feeds daily.
The newest change will take those ratings into account, using "qualitative feedback to show relevant stories," according to a blog post from the company.
The post continues:
News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story. We will rank stories higher in feed which we think people might take action on, and which people might want to see near the top of their News Feed.In other words, the posts you see first will be determined by the likelihood you'll want to see a particular update, as well as how likely you are to engage with a post — via Liking, commenting or sharing.
As usual, you can still manually choose specific friends whose updates you want to see first.
It may sound like a small change, but it's a significant one, particularly to publishers and other Page owners — some of whom could see declines in referral traffic, the company warns. Facebook software engineers Cheng Zhang and Si Chen note that page owners should try to avoid asking users to take specific actions (like clicking) in posts to avoid negative changes to referral traffic.
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