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| Scene from Pixar and Walt Disney Movie Wall-E |
In 2008 Pixar and Walt
Disney released their animated movie WALL-E.
The movie plot is about a robot designed to clean up waste in an
abandoned earth that ends up falling in love with a more technologically advanced
robot called EVE. After following her to where all humans have
relocated, he notices how there is no actual human interaction. Their lives are controlled by this tiny
screen, which levitates in front of their faces.
As an animated movie lover,
if you haven’t seen it, I highly recommend it!
However much I may love
the movie, I can’t help wondering if the film contains a foreshadowing of where
humanity is headed. Will we end up as
useless human beings doing everything digitally - “seeing” the world only through
our small, or not so small, screens?
Social Media is a great
tool for marketers. It is a great way to bridge the gap in communication
between brands and customers. It
provides a constant connection with our audience, allows us to provide instant
answers to questions and concerns. We, as marketers, can
figure out what consumers want, when they want it, and how to deliver it. Those are the wonders of the “digital”
world. But are we delivering more than
just information?
Are we driving society to
a vegetative state? When we think about
it, human nature loves instant gratification.
We want everything and we want it right now, and social media is
providing exactly that. What is the
sense of going out shopping when I can simply order it online from the solitude
of my home? Why would I travel for the
holidays if I can hold a video call with my family members without the hassle
of traveling?
Are we turning into independent
silos that connect only through technology?
I often find myself looking at Facebook, Twitter, Instagram, etc. to see
what others are up to, instead of calling them to find out. I even met my husband on Tinder! (But that is a long story that I will leave
for future posts)
So I ask myself the
question, should we, as marketers, start targeting those basic human needs in
order to sell more, faster? Or should we
try to mitigate the wrongful evolution of society?
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