Conductor

As I see in the syllabus that we are going to learn about search engine optimization (SEO), I thought it was appropriate to write about my experience with working at an SEO company.

My previous job was at WeWork, which is not an SEO company but it acquired one in 2018.  The company is called Conductor, which provides a variety of services using its technology to assist customers in making a higher ranking in the organic search results according to the users search words.

As I assisted with the acquisition of Conductor, I had the opportunity to work very closely with the company and learn about the types of services they provide.

The basics of their technology called 'Searchlight,' collects data to determine the stage of the users are at prior to making a purchase at the customers' website, the types of words that they used to get there, and how many times the users that used certain key words clicked on their site.  This data is generally used by Chief Marketing Officers (CMOs) in making decisions on how they can optimize their websites to reach higher ranks in the search results.

They also provide other services, with collaboration with other technology company, such as scoping through the companies' websites and identifying the key words that are currently on their websites.  With this data, companies can then determine if they are appropriate for users to find their way to their sites.

Consulting services are also offered for smaller companies that do not have CMOs or any other persons that do not have the capabilities of utilizing the data collected by Searchlight.  This type of service involves making changes to the company's websites, inserting key words that may be most appropriate, and even monitoring and reading the data to provide the company's management on recommendations on how to best make use of their websites.

I thought this was a very interesting company, especially when WeWork acquired it and how they were going to utilize the data collecting ability of Conductor's products and identify the needs for a office sharing space, and open new locations accordingly.

For more information on Conductor, visit www.conductor.com, or alternatively, it's quite amusing when you search conductor in Google and you'll find that the first 5 or 6 organic search results are related to the company.  Why wouldn't they use the technology for their own use right?