Saturday, September 14, 2019

Will the market pay for premium 10 episodes?

I read a fascinating essay in this weekend's edition of the Wall Street Journal: Coming Soon to a Small Screen Near You: Short Cuts by John Jurgensen.

Coming soon - a new venture - Quibi - will offer a streaming service, packed with a library of 10 minute episodes designed for millennials on the go. The streaming service - which has raised $1 billion of funding and boasts already having sold $100 million of advertising - is betting that 

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