In the Food & Beverage industry, digital marketing and brand strength are key to building a following and not fizzling out. For many businesses, having only an online presence and reaching their customers directly (i.e., no brick and mortar) is a great way to keep overhead costs low and keep margins high.
I found a robust list of digital marketing campaigns that food & beverage brands can embark on. That's helpful from a general perspective, but in the alcohol sector, it gets a bit more complicated. Going direct to consumer isn't necessarily going to cut out the middleman either - depending on the state, online sales to consumers isn't allowed unless it's done through a distributor/third party.
All aspects of alcohol commerce is highly regulated, and advertising is no different. Don't forget - "please drink responsibly".
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