Living in this time of Covid has accelerated our "increased reliance on digital connectivity" for all aspects of life, including: work, family, social, shopping, play, distraction, school, and healthcare. If companies are not paying attention to the growth and dependence on social for discovery, commerce, and client relationships, they are going to be left behind. Highlights from the article that caught my eye include:
Social Commerce is the Future (Who in our class discovered a holiday must have via targeted advertising on Instagram?)
Social Media is now a go to Discovery Engine (Close to 50% of people use social for product research)
Authenticity Matters (How do you make your brand ring true to your consumer via digital?)
Digital Disinformation is on the Rise (No surprise here, but doesn't it seem dangerous to trust algorithms to determine what is true and false or to determine what we can and cannot see?)
500 Million Daily Active Stories Users Across Platforms (people and brands really want to broadcast their lives but who cares that you are eating avocado toast?)
You can find the full list here with their collection of data sources:
https://www.socialmediatoday.com/news/10-social-media-trends-that-every-marketer-should-know-in-2021-infographic/593528/
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