Voxie is built around the thesis that email marketing open rates will continue to go down and SMS texting is a key part of the marketing toolkit. Voxie aims to make it scalable to implement a text based marketing campaign across your customer base and just raised $6.7M Series A in a recent fundraise from Engage Ventures.
Voxie allows you to automate and personalize your texting campaigns. They also offer features to create a personalized feeling to the text such as allowing you to have a full 10 digit phone number vs the typical marketing 5 digit phone numbers. They are focused on making the text experience to feel like an actual human is reaching out to you, even if 80-90% of their text messages are automated. The goal is to create a white glove experience where each customer feels a hands on approach but in the background, it's a scalable and cheap software that any business could leverage.
Soon, Voxie plans to roll out a text message feature where you can purchase products inside the SMS text. They want to continue to close the gap of allowing people to purchase on their phone in the most convenient way. This new feature is called "Reply to Buy" and will allow people to turn SMS text messaging into a key conversion feature.
Source: https://techcrunch.com/2021/01/07/voxie-series-a/
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