Will Etsy sign on to a Social Media Partnership Next?

 

Will Etsy be the next e-commerce marketplace to partner with a major social media giant?

Shopify signed a major partnership with TikTok in late October 2020. A natural relationship as the e-commerce platform expands services to enable its customers to attract more shoppers in light of increasing customer acquisition costs.  The partnership offers several tools that will allow Shopify customers to advertise on TikTok.  

A similar partnership is arguably more important for Etsy, where sellers heavily rely on listings, search, and showcasing on the marketplace.  The limited visibility has increasingly been a complaint by many that use the platform to sell handmade and personalized items. Perhaps a partnership similar to Shopify-TikTok will allow Etsy to target and segment audiences based on social media preferences, habits, and followings.   

Shoutout to Angela Zhang for inspiring the post. 

Reference: https://techcrunch.com/2020/10/27/tiktok-invests-in-social-commerce-via-new-shopify-partnership/