In the era of COVID, dating apps and online dating are now new-normal to meet new people. Despite the challenges of social distancing brought in 2020, several major dating apps saw a significant growth in users and revenues. It is interesting to see that how dating apps are positioning and marketing themselves into this new era.
Dating apps are very active among young female users rather than male users given that females are tend to be responsive than males. Overall, new users and subscriptions are stronger among female than male. This can be followed up through the innovation of app and using digital marketing strategies.
On top of that, major dating apps are now launching new product and services through their apps. For example, Bumble (one of the online dating apps) has teamed up with Airbnb (vacation online rental services) to provide virtual first date. Tinder (this is also an online dating app) has also introduced video chat features in their apps for virtual dates.
https://insights.digitalmediasolutions.com/articles/dating-apps-update
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