Everybody has had the painful experience of showing up to a friend's apartment and asking for the WIFI password, sitting there as your friend tries to describe which letter is capitalized in the factory password. But the use of QR codes makes sharing WIFI passwords easier and becoming more widely adopted by small business owners. The evidence can be seen by looking at the streets of New York or across any small business during the pandemic.
One good thing the pandemic did for everybody was help with the widespread adoption of QR codes. It is now very typical to be ignored by your waiter until you are finished ordering from your menu on your phone. QR codes offer a new and unique type of marketing that has been harnessed throughout New York. Now on Subway rides or a walk down any street, it is easy to find QR codes acting as a portal into the digital world. These stickers can share menus to your browser, auto-draft a text message, check-in for appointments, and much more.
For the cost of a sticker, the average business owner can now promote their business with QR codes around the city (only in a legal manner). Discount stickers or event promotions can be placed in unique locations, and the owner even can update the action for QR codes, saving money in the reuse of stickers. Overall, QR codes are not what is going to save every small business in New York. But more companies should consider the launch of a small guerilla marketing campaign utilizing QR codes. The cost is low, and the potential increase in traffic is worth the small manufacturing costs of a sticker.
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