When people think of skiing, they think of mountains, fresh air, beautiful views, and snow-covered landscapes. Recently, though, some ski resorts have been improving their technology to allow skiers to have a connected experience. Vail Resorts is the prime example with their app Epic Mix. Epic Mix allows skiers and snowboarders to connect to the greater community of skiers while getting to enjoy the freedom and refreshment of being outside in the mountains. Some of the available features are public music playlists, elevation and GPS tracking, professional photo sharing from mountain hosts, and lift line and terrain conditions updates. However, initial feedback on this app was mediocre since people would rather not have a reason to be glued to their phone during an activity that usually provides a welcome respite from devices.
As with many other industries, however, Covid-19 has changed the landscape for businesses that need to meet changing consumer demands. Now, more than ever, skiers are relying on technology to seamlessly integrate with their experience on the hill. From online lift ticket purchasing, to pass verification and liability waivers, to advanced rental bookings, Covid-19 has changed how people expect to interact with a ski resort. Instead of showing up and taking care of everything once they arrive at the ski area, consumers, and business owners, are looking to get as many steps completed ahead of time and online as possible. This change comes as a huge undertaking for many smaller ski resorts that don’t have the scale or breadth of resources available to Vail Resorts. However, creating an app that can serve as a first-timers’ guide, a central source for accessing ski, rental, and on-site lodging reservations, a food ordering service, and even a local area guide could help lower customer service costs to the business and improve the overall experience for guests. Even when effects from Covid-19 start to decrease and we get back to a more normal state, guests will be looking for a ski experience that is not only convenient and efficient but enables them to seamlessly integrate their experiences on and off the hill.
https://www.v9digital.com/insights/ski-resort-content-marketing-strategies/
https://www.snowpak.com/advice/apps-and-skiing
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