Digital transformation has been a buzz word for some years now, with some organizations being early adopters. However, it is only recently due to the global pandemic that there has been a rapid acceleration to Digital first. As the adage goes 'Necessity is the mother of inventions', this has proven to be the case in many industries - especially the Health and Wellness market.
With the rise of virtual meetings & event platforms, augmented reality, AI bots, there exists new and innovative ways for brands to experiment with direct to consumer interactions that were not feasible to implement before.
Stay tuned for more in depth review of digital innovation in the Health & Wellness sector...
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