Livestreaming is a new tool for televison broadcast, video games and other media activities in recent years. At the beginning of the presence of livestreaming, it is common that streamers use this tool to share what they are doing like playing games or travelling. At present, livestreaming is implemented and it also becomes an efficient tool for digital marketing.
In China, many influencers from tiktok use livestreaming for products selling and brand advertising. November 11th, the most important date in a year for Chinese customers to shop. The brands cooperate with influencers to provide attractive discounts for livestreaming. The most famous influencer, Jiaqi Li could make billions CNY turnover by livestreaming during this important shopping day.
Livestreaming is primarily about creating a connection between the potential customer and the product. Implementing live streaming in digital marketing strategies is more positive than our imagination. Some studies even claim that 90% of potential customers get more confidence in the information conveyed by a video, when purchasing a product or service. Hence, the reason why live streaming is becoming one of the bases for online sales strategies.
In the US, Some of the most used platforms are:
- Facebook Live
- Instagram Live
- Twitter Live
- Youtube Live
Being able to use these platforms for your next strategy, can lead to generate great benefits for the brand, such as:
- Positioning you ahead of your competition
- Increased organic reach
- Faster sales process
- Greater engagement with your audience
- Humanize the brand
- Reach your audience
- Increased brand visibility and interactions
- Accelerated lead generation
- Growth in organic traffic
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