Instagram Digital Marketing

In 2015, number of monthly users of instagram is 400 millions. Between 2015 - 2018, number of monthly users of instagram increases 200 millions each year. Since I am a user for 5 years without shopping on instagram, I am interested about instagram digital marketing. As we can see, advertisements show up when we view stories and posts on instagram. And algorithm behind the screen always sends users what they are interested. Here are some fun facts of instagram that help me to know more about instagram digital marketing.

Fun Facts

• The Instagram explore page is viewed by 200 million accounts daily.
• The most liked photo on Instagram is a photo of an egg with 55+ million likes. 
• More than 50 billion photos have been uploaded to Instagram so far.
• 1,074 photos are uploaded on Instagram every second. 
• 50% of Instagram users use explore page every month.
• Posts With a Location Get 79% more engagement.
• 60% of people say they discover new products on Instagram.
• Photos with faces get 38% more likes.
• Posts with at least one hashtag average 12.6% more engagement.
• Most-used Giphy sticker in Stories is by Red and Howling
• Women use Instagram 56.5% more than men in the U.S. 
• Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.
• More than half of Instagram Captions & Comments Contain Emojis.
• Instagram videos get over 2 times more engagement than Instagram photos.
• The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
• The most popular hashtag on Instagram is #Love, used 1.835+ billion times. 
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
• Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
• 68% of people come to Instagram to interact with creators.
• IGTV app has 7 million installs worldwide.
• There were 5 million uploaded videos within the first 24 hours after Instagram announced the video feature in 2013.

Reference:

https://www.omnicoreagency.com/instagram-statistics/