TikTok is ramping up its promotion of holiday ad campaign planning for marketers. It offers an in depth 16-page planning guide which shares best practices to promote products and services to TikTok users. They recommend starting early and beginning planning 3-4 weeks in advance and even provide holiday templates. This platform can serve as an effective social media platform to roll out ad campaigns on for Gen Z populations especially given its popularity within this demographic.
Article: TikTok Publishes New Holiday Campaign Planning Guide for Marketers | Social Media Today
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