A Forbes article that I recently came across outlined some interesting points on how artificial intelligence is significantly contributing towards the transformation of digital marketing. On a macro level, AI can be a useful tool to gain information on a company's target audience by big data and machine learning processes. Once this information is collected, it becomes easier to create a much more personalized and targeted outreach. A few key observations include:
- AI can help in eliminating the risk of human error and optimize digital marketing campaigns. That said AI-technology today cannot exactly replicate the human touch but may very well be able to come close in the future.
- AI has the potential to help create and curate content. Once created, it might be able to target the ideal audience on relevant platforms. To take it a step further, AI may also be able to build on what's available today and help generate ideas with respect to content strategy.
- Programmatic advertising can greatly benefit from advances in AI and businesses can increase their ROI by leveraging programs that can streamline the purchase and personalization of ads.
https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/?sh=27bb43d121e1
No comments:
Post a Comment