https://pressgazette.co.uk/marketing-newsletter-experts-tips-on-improving-open-rates/
Recently, I have been doing some email newsletter marketing for OMAO. The first one has to do with the Nov. 1st NYC plastic straw ban. We sent out two email newsletters from NYC Hospitality Alliance, targeting NYC restaurant owners. As I was working with the people at NYC Hospitality Alliance, I learned that the average open rate of typical newsletters is about 15%. Obviously, given a certain size audience, the higher the open rate, the more effective our marketing would be.
In this article, titled 'How to improve your newsletter open rate: Marketers share their insights'. The author talked about the following tips to increase open rate:
- Must be better than paid content
- Segmentation and automation
- Content that solves readers problems
- Ask a question with your subject line
- Imagine you are writing to an individual
- How to improve newsletter open rates: Send it from a person
- More entertaining or informative content
- Bold colours and designs can go a long way
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