Last time I have mentioned one brief example of the innovative monetization technique in mobile gaming. I would like to take the chance to explore a few more.
Lucky Spinning Wheel
Lucky Spinning Wheel is a very typical monetization technic for casual and social casino game. Disney Emoji Blitz took the idea further, instead of just having a wheel that simply charges players for cash per spin, it gives you a free spin for the first time and immediately transition to a "deluxe" (cash) version of the wheel to entice you to spin with real money. The most interesting part is that if you still don't convert, it will give you chances to spin the free wheel per ad-watch while providing a discount to the deluxe wheel every time you watch an ad making the deluxe wheel cheaper every time you spin the free wheel.
Customizable Bundles
This idea simply gives the flexibly to customize and buy your own virtual item bundles to maximize the value per player. The idea mostly comes from individualized segmentation, satisfying the right customer at the right time.
Limited Quantity (Scarcity)
This idea is fairly simple as well. It capitalizes on limiting the purchasable content to artificially create scarcity so that developers can inflate the cost of these virtual collections.
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