Five Digital Marketing Predictions For 2022

This Forbes article was insightful, the two points that stood out for me were 2) The Power of AI and 3) Content. Even though the digital marketing industry currently utilizes AI, the author predicts we will see a growing number of companies implement AI into their digital marketing strategies. A few areas that were highlighted were SEO and SMM, companies can use AI to automate and streamline these processes. In regards to content, the article discusses that businesses should focus energy optimizing content for voice commands on devices such as Siri and Alexa, in order to improve performance as consumers shopping preferences continue to change. https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/09/five-digital-marketing-predictions-for-2022/?sh=29cd7bb164f5