https://www.hotjar.com/conversion-rate-optimization/
Increasing traffic is a matter of linking and optimizing for the right keywords.
- To increase interest and awareness, we need to create an eye-catching and compelling headline – that is relevant to your keyword and compels prospective clients to remain on the page to fulfill purchases or increase clicks.
- To increase the decision, we need to provide specific, targeted content that clearly communicates the offering and speaks directly to the keywords while not becoming too overwhelming for the viewer to digest.
- To increase actions, a user-friendly interface is key. The interface should include all the fields needed to fulfill the offer/interest, clarify the result/feedback, and be consistent with the brand value proposition.
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