https://www.adcore.com/blog/elon-musks-marketing-strategy-secrets/
No wonder Elon is a digital marketing genius who spends 0 on marketing. Key takeaways are:
1. His personal Twitter account is for content marketing. The tweets are the content, and he uses them in the best way possible to promote his business and personal brand
2. Instead of advertising, Elon tries to get people to talk about their products through eye-catching things - the brand gets talked about by not only people who are interested in the product but those who are interested in Elon Musk, the person.
3. Marketing is all about brand awareness. The more people know the brand, the more discussion, the more discussion, the more conversion into sales and revenue.
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