Valuation of Shien, the Chinese clothing brand founded in 2008, has surpassed the combined valuation of H&M and Zara in this short period. Young girls in over 200 countries including love these innovative fashion style clothes and extremely cheap price. For example, $10 for a beautiful blouse and $10 for a great looking jeans. Digital marketing including social media, influencer marketing, and co-creation of clothes with users by offering then free products are just some of the examples of great digital marketing strategies of Shein.
The link pasted below details all aspects of the digital marketing of this hugely successful brand Shein.
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