Video can be a valuable tool for helping internet businesses with building brand loyalty and acquiring new customers. Video content has been proven as one of the best approaches to capturing and retaining users because it’s an influential storytelling tool to quickly tell a story that intrigues, informs, and impacts people.
The rise of video marketing is strongly associated with the creator economy – creator-led content dominates social media video content and in order for brands to be competitive, brands have to also develop a creator strategy.
It’s telling that TikTok was the most downloaded social media app this year and the app is completely dedicated to video content. Video marketing has grown by 25% in the last six years and viewers retain 95% of a message watched in a video versus reading it by text. In addition, 88% of people say they’ve been convinced to buy a product or service after watching a brand’s video. Video is a valuable medium because it not only improves SEO, but also gives the brand a platform to reach customers directly at a lower cost than TV ads.
Short-form video is the future of video marketing and its key for brand awareness and reaching a targeted audience. With content overload happening all over the internet, short-forms video lets the audience consume information at a faster pace while also giving the brand an opportunity to display their brand proposition in a personable way for users.
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