https://www.axios.com/2022/08/02/record-ad-spend-for-2022-midterms
I suppose the midterm elections are still fresh on our minds. (technically they're not even over yet - hooray for me as a Georgia resident!). Who in the world is watching broadcast tv these days? (actually quite rhetorical if you just think about it for a minute)
Through August of '22, $3.6B had been spent on political and issues ads. It's estimated "that $1.5 billion will be spent on connected TV ads this year, surpassing the $1.3 billion it expects to be spent on Google and Facebook." Now, connected TV I get, but what the hey about the $2.1B spent on broadcast TV? I mean, who is really watching that these days?
Or maybe it's something a bit more interesting? Supposedly there are rules in place to provide equal amounts of airtime (if requested) to the various political interests. What is driving the massive gaps in cost? Could it be the so-called "super PAC tax"? Probably. Republicans, whose '22 fundraising is anemic when compared with the Democrats, are relying heavily on the super PACs to fund ads. Meanwhile, the Democrats are able to run ads at a ~50%+ discount rate due to the ability to use candidate funds. (wow! who knew your donations actually like, made a difference?)
Anyways, there's probably another blog post in here about how Democrats have a substantial edge for all voters under 40 - the digital media users, cord cutters, etc; Republicans are paying an uber premium to reach their recent voter base - apparently people who still watch broadcast tv? (Hi dad!)
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