It appears that trade in virtual goods and virtual real estate has already begun in metaverse space. Second Life has many examples of people striking rich by creating virtual objects such as bikes, beds, islands, houses, furniture, and clothes. Second life also creates and sells virtual real estate such as islands to virtual residents on Second Life.
Going by this example of Metaverse and popularity of NFTs for trading in virtual objects combined with imaginable future where brands may set us shops in metaverses, ecommerce may move from current ecommerce sites to Metaverses. And that would require the brands to have digital marketing strategies for the Metaverse world.
The text pasted below and copied from mpost.io lists points that brands should consider for digital marketing in the Metaverse world.
Top points to keep in mind for Digital Marketing in the Metaverse
1. Create In-game Advertising
Some of the world’s largest brands, such as Volkswagen, Coca-Cola, Samsung, and others, have included virtual hoardings in games like Hyper Space and others. Any marketer should aim to increase visibility in the Metaverse as a first step.
2. Retail Virtual Goods & Services
Given that the NFT marketplace is making millions in revenue, it’s safe to say that people are interested in buying digital assets. Businesses should consider creating and selling virtual goods and services in the Metaverse.
3. Develop a Brand Persona
Since the Metaverse is still a new frontier, it’s important for businesses to create a brand persona that fits the culture of this virtual world. This will help businesses connect with their target audience in the Metaverse.
4. Engage in Social Media Marketing
Social media marketing will be key in the Metaverse. Businesses should consider creating and maintaining a strong presence on social media platforms like Second Life, Avakin Life, and others.
5. Create Viral Content
Given the popularity of user-generated content, businesses should aim to create viral content that will be shared by people in the Metaverse. This will help to increase the visibility of the business in the Metaverse.
Digital marketing in the Metaverse is a new and exciting field. Businesses that are able to understand and tap into the power of the Metaverse will be well-positioned to reap the benefits of this new form of marketing.
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