Many artists and musicians are harnessing the power of social media to help create buzz and anticipation like never before. There are few that have taken advantage of this platform like EDM savant, Avicii. A few months ago, he used the power of crowdsourcing to create a brand new single called Avicii X You. And now, with the impending release of his debut artist album, he is at it again.
The hotly anticipated album called 'TRUE' is scheduled for a September 17th release. In order to keep fans buzzing, Avicii's team have set up an experiment: a room that is broadcast in real time. In this room, the official album artwork sits behind a glass pane, as music from his album flows through the room, currently at an ambient level. Fans are encouraged to tweet at #TrueReveal. As the number of tweets increases, the decibel level of the music in the room will increase to the point where the sub woofer will shatter the glass, revealing the album cover.
Head over to www.thetruereveal.com to watch this process unfold in real time.
The hotly anticipated album called 'TRUE' is scheduled for a September 17th release. In order to keep fans buzzing, Avicii's team have set up an experiment: a room that is broadcast in real time. In this room, the official album artwork sits behind a glass pane, as music from his album flows through the room, currently at an ambient level. Fans are encouraged to tweet at #TrueReveal. As the number of tweets increases, the decibel level of the music in the room will increase to the point where the sub woofer will shatter the glass, revealing the album cover.
Head over to www.thetruereveal.com to watch this process unfold in real time.
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