When you see some portal sites, like Yahoo, you can see the
advertisement suited for your preference. Why? This is because they gather
information about what kind of website you click. There are some arguments
about this marketing way in some countries. Some don’t want to utilize their
personal search history because of privacy issue. I think this marketing way
should be careful.
I didn’t care until last week but now I don’t
like this way now. Last week, I tried to buy some magazine on Amazon.com and
was searching it. By clicking the evaluation for product of other people again
and again, I happened to reach swim suite magazine. This is focused on women’s
swimsuits and there are a lot of women in swimsuits. I was curious about this
magazine and just checked some for a while. Next day, when I enjoyed searching website, my wife asked me
to use internet. I let her use my laptop and she tried to buy diaper on Amazon.
However, the top page on Amazon showed the previous history and recommendation
based on my previous click. She found that I looked at those magazines and
seemed to look down on me…. This way may be effective but sometimes it deprives
me of freedom.
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