Google's latest product the Google Chromecast is currently in beta stage but it is a potentially game changing device.
It is a small flash drive sized stick that docks into the HDMI port on your television, and allows you to push content from the Chrome browser on your computer, tablet or phone straight to your television screen. And, unlike Apple TV and other expensive technology that also requires you to own multiple iDevices, Chromecast only costs $35. This makes watching online content on your television screen more accessible than ever.
The could create another major dent in an already ravaged TV advertising industry. Even as early as 2008 the industry was beginning to suffer. ROI from TV spots was estimated at measly a 18%. Since then the fragmentation of media and available entertainment alternatives has only continued to grow. Users are increasingly switching to content that is viewable directly on their computers, tablets or phone. OTT content like Netflix and HBOGO has continued to blossom, and so has DVR technology, where you can forward through TV commercials rendering them less effective. We even have straight-to-online TV shows being produced, like 'Coffee Town' that look quite promising. Clearly, online content has really taken a bite out of TV's share of wallet. And now, in the a cruel and ironic twist of fate, Google Chromecast is quite literally poised to "take a bite" out of TV advertising by allowing you to push your online content right on top of it. Indeed, long gone are the hey days where there were just five or six big TV networks, and advertising on one of them during primetime all but guaranteed that you were going to reach 80% of your target audience.
It is a small flash drive sized stick that docks into the HDMI port on your television, and allows you to push content from the Chrome browser on your computer, tablet or phone straight to your television screen. And, unlike Apple TV and other expensive technology that also requires you to own multiple iDevices, Chromecast only costs $35. This makes watching online content on your television screen more accessible than ever.
The could create another major dent in an already ravaged TV advertising industry. Even as early as 2008 the industry was beginning to suffer. ROI from TV spots was estimated at measly a 18%. Since then the fragmentation of media and available entertainment alternatives has only continued to grow. Users are increasingly switching to content that is viewable directly on their computers, tablets or phone. OTT content like Netflix and HBOGO has continued to blossom, and so has DVR technology, where you can forward through TV commercials rendering them less effective. We even have straight-to-online TV shows being produced, like 'Coffee Town' that look quite promising. Clearly, online content has really taken a bite out of TV's share of wallet. And now, in the a cruel and ironic twist of fate, Google Chromecast is quite literally poised to "take a bite" out of TV advertising by allowing you to push your online content right on top of it. Indeed, long gone are the hey days where there were just five or six big TV networks, and advertising on one of them during primetime all but guaranteed that you were going to reach 80% of your target audience.
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