With advertising revenue falling 6% during Q2, as reported during last Thursday's earnings call, the New York Times announced that it will be making a push towards video.
With an industry wide advertising slump the move to video isn't surprising. Finding new advertising revenue streams is essential for a company like the NYT and advertisers have expressed significant demand.
Where the NYT will need to be careful is on the frequency of the video ads. Many loyal NYT customers (including myself) already pay to access the content and will potentially be turned away if the videos appear too frequently. Perhaps a model that excludes digital subscribers from seeing too many ads would make sense to maintain the loyal customer base.
http://adage.com/article/media/york-times-invests-video-boost-ad-revenue/243426/
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