If you are going to implement an email marketing campaign, what is the frequency of emails sent that will keep you out of the SPAM folder?
This is a key question, but once you end up in the spam folder you will probably never get out.
Speaking from personal experience as an active online shopper, I don't like to receive any more than one email per week from any vendor, even the ones that I have done business with.
The only exception would be for a truly special sale, but it better be worth my while!
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