Google announced a new device ‘Chromecast’ that takes content currently playing on a
mobile device like laptop, tablet or mobile phone and displays it on TV. Watching content from the Web on TV is not
new - most new TVs that are webconnected,. Similarly, watching on TV content playing on
a laptop is old news, TVs come with HDMI
or R232 socket that allow you to connect to a laptop.
So what makes Google Chromecast different? Is it a noteworthy event? I believe the difference comes from the ease
with which the display can be switched in-between TVs and the mobile devices. It is easier to access online content from
laptops and mobile devices compared to the inconvenience of searching using the
keys on a TV remote.
I expect a faster growth in the consumption of online
content with Google Chromecast. It is going to be easier for consumers to
avoid content with advertising; creating new challenges to CMOs and positions
Google even deeper at the heart of all information gathering and tracking.
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