Chirpify, a startup aiming to simplify online commerce by bringing it to the platforms where people congregate, like Twitter, and more recently, Facebook, and Instagram, has raised $6 million in Series A funding.
I believe it will increase the number of impulse buyers by adding convenience to customers. Chirpify is able to connects social medias to direct sales without intermediate website.
Here is the news:
http://m.techcrunch.com/2013/07/31/chirpify-a-service-that-lets-you-shop-by-replying-buy-on-social-media-raises-6m-series-a/
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