Many people have started to pay attention to the Friday Beers instagram account. Especially since the fight for Zillion Beers vs. Friday Beers heated up.
Fringe Guy? Dooley? Claws?....Do you want to be Dooley or Fringe Guy?
All I know is this account has garnered 640k followers uploading stock videos and overlaying word art text over top. Nothing terribly original but the content is hilarious (IMHO). They have an odd fascination with Dua Lupa which I am still trying to figure out.
Candidates like Bloomberg have started to tap into these eyeballs as a way to get the attraction of the young voter.
Is there really any value to these accounts at the end of the day? They have started monetizing with merch and events in NYC. I'd imagine these drive sales for a short period, but should these accounts be taken seriously?
What is the value of 640K eyeballs? How can these funny meme accounts create lasting brand value, lasting revenue streams, etc? Time will tell, but I would imagine firms like Jerry Media would have a huge interest in acquiring them...
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